A report from the Communications Regulation Commission revealed that Colombians have great interest in family programs, which during the first semester of 2022 were the most watched.
In the data provided by the CRC, registered through dataflashfamily programming broadcast monthly had a diffusion of 79%, with a growth of 3.7% compared to the same period in 2021.
In the other categories, children’s programming had 6.9% diffusion, although with a reduction of 4%. Then follows the adolescent who remained at 5.8% and that of adults at 8%.
“With the publication of these data we want to motivate the different open television channels in Colombia to diversify its contents in favor of a more plural television, with better guarantees of access for all Colombians and to include the systems of access to the TV to the deaf publication”, affirmed Fernando Paradacommissioner of the CRC content session.
Within the report there is also data that gives a panorama of decrease in everything that has to do with the visual aids given by the programs, such as subtitles. The report indicates that it decreased by 3 percentage points compared to the first half of 2021.
Programs with subtitles dropped from 8.5% to 7.4%, those with closed caption from 51.2% to 48.3%, and those with sign language interpretation went from 7% to 6.6%.
In the section of requests, complaints and claims by viewers in the first half of 2022, the CRC showed a decrease compared to the same period last year.
In total, there was a reduction of 57.5%, registering 2,481 complaints in the first six months of the year, of which 26% were related to the content of the broadcast programming and 16% to information pluralism.
Additionally, in what has to do with the spaces generated by the Communications Regulation Commission For content related to State entities, during the first semester of 2022, an average of 144 hours per month were transmitted, a figure lower than that reached in 2021 in 13 hours.
Finally, in what has to do with programs of native, ethnic or Creole languages, a total of 1,352 were broadcast, reaching 413 hours and representing 0.4% of the total programming broadcast on open television. The regional, local and national public channels were the ones that broadcast this type of program.
the latest study TGI of Kantar IBOPE halfrevealed that 90% of Colombians consider that being informed about the national and world situation is important, being their preferred digital devices to stay updated, smartphones.
According to the data analysis company, the 85% of the Colombians surveyed indicated that, given the digitalization era in which they find themselves, their first source of information is the Internet.
The managing director of Kantar IBOPE Media ColombiaCarolina Ibargüen, also indicated that, according to the survey, 66% of Colombians not only use their social networks for information, but also to share their own content.
43% of those surveyed also indicated that they keep up to date on national and international news and economic indicators, through their cell phones, which made this technological device the favorite for Colombians to be informed.